Ngo associating ilizwi yomzobo, isiphumo yi ubhekiso uxwebhu ngokuba umqulu we-yomzobo, iqulathe ezisisiseko imigaqo kwi-ukusetyenziswa umlinganiselo imiqondiso constituting i-visual uchazo a inkampani, lemveliso, i-umbutho okanye projekthiI-umlinganiselo umqulu we-kuquka kwaye ubonisa grfini wonke universe kwaye zonke securities le inkampani (dynamism, ukwenza inguqulelo entsha, comment), kungumsebenzi kwalomgaqo-siseko inkxaso kuzo zonke yayo unxibelelwano (yangaphakathi kwaye yangaphandle). I-central kwinto a umlinganiselo uchazo ingaba i-logo (nee-logo ngokusebenza u, amaphawu nee-logo, typography, kunye nee-logo ngokusebenza u, mixed), kubalulekile efunyenweyo kwi lonke unxibelelwano media le inkampani, kubalulekile ukususela uphawu ukuze sibe wakha obubonakalayo isazisi. I-i-logo kufuneka zibonakalise umfanekiso inkampani kwaye imisebenzi yayo, kufuneka kanjalo omeleze yayo umfanekiso kwaye reassure yayo abathengi. I-i-logo kufuneka bakwazi adapt kwaye kuba adapted (ezahlukeneyo colours, kunye okanye ngaphandle komgca osisiseko, isikwere okanye ubude bayo) kuyo yonke unxibelelwano ixhasa le inkampani. Kubalulekile zifunyenweyo, umzekelo, kwi namakhaya iphepha, luphindo kwaye ii-invoyisi, posters, commercial neencwadana, iziphetshana, kwiwebhusayithi inkampani izithuthi.
I-i-logo yedwa akusebenzi eyiyo a umlinganiselo umqulu we, umqulu we-kanjalo sichaza iifonti kwaye typographic ufomato sebenzisa, njengokuba umthetho jikelele isihloko ifonti kwaye ubungakanani befonti ixesha.
Typography sesinye kubalulekile iinxenye ye-umlinganiselo universe a inkampani, ezinye iinkampani ezifana Renault hamba ngoko ke, ukuza kuthi ga ngoku, njengoko ukwenza umgca ethile, ukuma ngaphandle. I-umqulu we-freezes kanjalo ukukhetha imibala ngokusebenzisa imidlalo lemibala adapted ukuba iimfuno ezohlukeneyo zonxibelelwano media kwaye ezahlukeneyo imali ekhoyo (umbala wokungasemva okanye mhlophe isiqalo). Inani imibala kufuneka limited ukuze ngokwenza lula memorizing we-visual uchazo yayo, differentiation ukususela ukhuphiswano (okanye isihlanu colours ingaba egqibeleleyo kuchitha phakathi memorization kwaye differentiation). Kufuneka sibe nokufumana kwi-umqulu we we-Ipantone amaxabiso, KWI, RGB kwaye eziphela ngamnye umbala osetyenziswa. Ezinye imizobo itshati ingaba yenzelwe ukuba adapt kwaye evolve ngokunxulumene utshintsho lwe inkampani.
Omnye iinjongo a umlinganiselo umqulu we-ngu ukugcina a ukungaguquguquki kwesiqulathi imizobo kuzo zonke imizobo a inkampani.
Layo ukumiselwa iziqinisekiso obubonakalayo uchazo efanayo ukuba uza kukwazi ukuthatha umnini - abathengi ngokunjalo onke amahlakani (abanikezeli, designers, cinezela) inkampani. I-umlinganiselo umqulu we-unako ke ngoko zithungelana"ngazwinye"kunye njengoko dibanisa ngenxa a ulawulo umfanekiso we-inkampani. I-English zithetha corporate uyilo (literally: uzoba ye-yeshishini). Enye injongo ye-umlinganiselo umqulu we-ingaba ukuvumela sefowuni ukuba lula chaza umsasazi ngokusebenzisa ukungaguquguquki kwesiqulathi enxulumene ne-ukwenzeka kwakhona ezahluka-imizobo. Ezinye inzala non-negligible, ezeleyo isimbo isikhokelo ivumela ukuba isantya phezulu kwaye ukuququzelela imveliso entsha unxibelelwano media, izakhelo ingaba sele ezikhoyo. Ukuba conclude, kuba umlinganiselo umqulu we-kubalulekile ukuba zithungelana ngempumelelo, ezinye iinkampani ezifana BBC kupapashwe efanayo site web ukunceda abo partners kuba sebenzisa zabo umlinganiselo umqulu we. Lomzobo tshati kanjalo crucial isixhobo kwi-iinkonzo zonxibelelwano-buchule ye-company, ngenjongo ukuseka yayo uchazo yayo, umfanekiso. gentlemen ufuna ukwenza i-umsebenzi omkhulu, impumelelo kwaye uzuko iya kuba wam enyanisekileyo inqwenelela Ammar chouf Constantine, e-algeria. Ukuba ufuna a umlinganiselo uyilo kuba kwishishini lakho, nceda ufowunele qhagamshelana nathi Ping: Kutheni i-i-logo kutheni ibalulekile umsebenzi isicwangciso-buchule yakho inkampani. Central uncedo kwaye ishishini amathuba I-Ping: Kutheni i-logo yinxenye ebalulekileyo umsebenzi isicwangciso-buchule yakho inkampani.
- Central uncedo kwaye ishishini amathuba Ping: yintoni obubonakalayo uchazo kwaye kutheni kufuneka libe yakho meko. Invenio Imago.
